MyPlace
Smart homes made simple.
TASK
Advantage Air, a local AirCon and Lighting specialist was looking to expand further into smart home technology. With their current name, there was customer confusion in relation to their full-service offering. Through the implementation of a new name, ‘MyPlace’ it allows the consumer to understand the offer easier with no specific preference to the smart lighting or aircon.
INSIGHT
MyPlace, bringing comfort to life. Covering the spectrum of smart home technologies, MyPlace is smart technology, simplified.
OUTCOME
The new brand encompasses the gamut of technologies that MyPlace controls. The use of gradients and colour allows individual products under MyPlace to be distinguished and is useful in the development of the UI. The app icon that surrounds the “My” speaks to the simplicity of just tapping the app icon to activate the services.
Role
Branding, Identity, Signage, Art Direction